450 ENGINEERS INVADE DURING NOVEMBER

By Jodi Summers

Google has about 170,000 square feet of office space under lease in the Venice area, 100,000 of it in the three buildings it has leased, the Binoculars Building and two adjacent office spaces.

Word on that street has it that another 70,000 square feet at undisclosed locations has also been leased nearby, a common Google practice that ensures the company can maintain a long-term place in the community.

“We managed to hire almost 150 people last year,” Williams said. “We expect a steady rate of hiring, continuing to grow. The building we’re moving into should give us another year to a year and a half at current growth. Ideally, I’d like to keep it under 1,200 Googlers.” Williams acknowledged that things could change however.

Binocular building. By the time the press is over, you’ll know that it was built by Frank Gehry in 1985 as the west coast headquarters of advertising giant Chiat/Day. You’ll learn that the binoculars are the entrance to the parking garage, and that they were designed by husband and wife sculpting team Claes Oldenburg and Coosje van Bruggen. Dig deep enough and you may read about Chiat/Day’s failed office and paper-less work experiment, and that the three different building facades are actually a part of the same design, meant to reflect the nuances of the buildings around them.

When creating fresh office space, use a fresh approach. Google’s idea for their new space on Main St. Venice, put the user first. For the same reason Google chose one of the hippest locations in the country for their office space > 340 Main St., Venice, 90291 > in hopes of luring the best talent. They’ve taken the same approach to their office space in the Binoculars building > make it a user-friendly experience.

Google’s goal (try saying that 5x fast) is to create the healthiest work environments possible so Google masterminds can thrive and innovate. From concept through design, construction and operations, the search engine’s goal is to create a brick + mortar workplace that optimizing access to nature, clean air and daylight.

To keep the Google brain trust at peak performance, they avoid materials that contain volatile organic compounds (VOCs) and other known toxins that may harm human health. Furniture, carpet, flooring, toilets > all green, and augmented by dual stage air filtration systems to eliminate plankton-like particles and remaining VOCs, further augmenting indoor air quality. Or, they could Additionally, the location is so fine, they cay just open the west facing windows and let the ocean breeze come rolling through, as it does from 10:30 a.m. – sunset on all days except for Santa Ana conditions.

Betcha want to know > in North America, Google purchases materials free of the Living Building Challenge Red List Materials and EPA Chemicals of Concern, and through the Pharos Project. They also ask their suppliers to meet strict transparency requirements.

Google is also making an effort to shrink our environmental footprint by investing in the most efficient heating, cooling and lighting systems (and opening the windows). In Venice, like in their other offices, they will perform energy and water audits and implement conservation measures to develop best practices. Venice’s efficiency will be tallied into Google’s worldwide office talley.

Their internal Sustainable Pursuit program allows location teams to earn points based on their office’s green performance—whether it’s through green cleaning programs, water efficiency or innovative waste management strategies. Using Google Apps to help track progress and achieve set goals has helped Google meet or exceed the U.S. Green Building Council’s LEED standards, and make the world a greener place.

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http://googleblog.blogspot.com/2011/08/building-healthier-greener-google.html

http://www.grvnc.org/node/1657

http://venice.patch.com/articles/google-introduces-itself-to-venice-at-neighborhood-council-meeting

http://welovenice.com/2011/01/26/do-you-see-what-we-see-google-moves-into-the-binocular-building/

http://modiztrends.com/wp-content/uploads/2011/07/google-russia-office-interior.jpg

http://s3.amazonaws.com/materialicious2/images/google-offices-interior-m.jpg?1280470846

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  1. Silicon Beach is one of the hottest markets in the country, in part because landlords are paying attention to what tech tenants want. CBRE managing director Pat McRoskey, who’s in charge of leasing at the Water Garden in Santa Monica, says transformative changes are underway at the venue. An interior modernization was recently launched, and a second phase focused on the exterior, including a reimagining of the lake, an expansive sustainable landscape and enhanced water conservation, begins this April. The Water Garden is proactively responding to what tenants in the tech/media market need regarding the environment in which they want to work.

    For example, they’re changing the property’s institutional feel by removing some of the stone and marble as well as the outdated brass, to create a more inspiring and engaging experience—think comfy furniture, area rugs, and art plus wireless Internet throughout the site. There’ll be amazing indoor and outdoor spaces where tenants’ employees will feel comfortable taking their laptops or holding meetings, and still be in the project. Both phases will be completed by spring 2016.

  2. Google is focused on enhancing the quality of work life for its employees.

    Anthony Ravitz, Google’s real estate and workplace services green team lead, said the motivation to improve buildings is rooted in treating its employees as its biggest assets and retaining top talent, which is always a challenge in Silicon Valley. “We want people to want to come to the office – that’s our idea,” he said.

  3. Santa Monica recorded a record 6.47 million visitors in 2010, a 2.1 percent increase from the previous year, according to a new tourism market summary report released by the Santa Monica Conference and Visitors Bureau (SMCVB).
    Financially, this equates to a total annual visitor spending increase of 3.4 percent from $1.155 billion in 2009 to $1.195 billion spent within the city in 2010.
    The top five indicators revealed shopping/gifts collected $361 million, hotels collected $245 million, meals collected $242 million, beverages collected $113 million, and activities collected $70 million during 2010. The per-capital daily visitor spending was up 2.6 percent from the previous year to $121.56.
    While the Horizon Consumer Science and CIC Research, Inc. report only compared 2010 versus 2009, SMCVB President/CEO Misti Kerns said this year was looking even more promising.
    For August 2011, Kerns said Santa Monica hotels ran at 92.42 per cent occupancy (a 0.8 percent increase from August 2010) with an average nightly rate of a hotel room at $325.84 (a 10.3 percent increase from August 2010).

  4. They’re coming! They’re coming! They’re coming! They’re coming! They’re coming!

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About Jodi Summers

Jodi Summers
Sotheby’s International Realty
310.260.8269
jodis@jodisummers.com
www.SoCalInvestmentRealEstate.com
www.SantaMonicaLandmarks.com
www.SoCalIndustrialRealEstateBlog.com
www.SoCalOfficeRealEstateBlog.com
www.SoCalGreenRealEstateBlog.com
www.SantaMonicaPropertyBlog.com

Jodi Summers Bio

With $100,000,000 in listed inventory, Jodi Summers understands the coastal commercial real estate market. A top producer with Sotheby’s International Realty, Jodi knows finance, rules, regulations, procedures and methods. She is accurate, knowledgeable, timely and aware of how government shapes the cities of Southern California.

Jodi is born in Brooklyn, raised in and around Manhattan – the family business was marketing, Madison Avenue style. Childhood math quiz questions calculated demographic and psychographic percentages or analyzed the allocation of adverting dollars. Word games were for devising slogans.

An honors graduate from the Walter Cronkite School of Journalism at Arizona State University, Jodi moved to California to achieve her goal of living by the beach with a palm tree and a hibiscus bush in her yard.
She thrived as an entrepreneur in the entertainment, media and marketing industries. One of her books, “Marking and Marketing Music,” is in second edition.

“My marketing and communication skills have proven to be a true gift when it comes to promoting real estate,” observes Jodi. “And I am consistently able to get an exceptionally high price per square foot for my sellers.”

Discipline (Jodi holds a Black Belt in Tae Kwon Do), organization, motivation, excellent communication skills and knowing & satisfying the needs of her clients have been her essentials for running a successful business. A passion for investment real estate explains her emphasis in asset-yielding properties.

Her team joined Sotheby’s International Realty for the company’s powerful brand and stellar reputation.
“We offer the broad market knowledge needed to assist clients in formulating a sound acquisition strategy,” Jodi amplifies. “Together, we evaluate various markets, property types and neighborhoods to devise a customized approach that meets each client’s specific objectives.”

Jodi is a member of the Action Apartment Association of Westside income property owners, the Santa Monica Conservancy historic preservation society, the Ocean Park Association, the Friends of Sunset Park community group, the Real Estate Investors Club of L.A., and the Culver City Rock & Mineral Club. Members of her team are fluent in Spanish and Italian.

“Our reputation assures your satisfaction.”

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